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About us


NIOVI is a designer children's wear label specializing in certified organic cotton clothes. Having witnessed how the dyes from fashion industry adversely affect the environment, founders set on to create a label that is as simple as a little one's life.

Simple prints inspired by nature, infused with childhood play, gorgeous color palette occasionally smattered with a bit of sparkle, our prints aim to capture nature's view of children in a simplistic way. Designed and conceptualized in Melbourne our clothing is made in GOTS-certified factories in India. 

Made by skillful handmaidens, each piece is uniquely crafted with hope, love, and joy. Styles sketched with the comfort of little ones in mind, our clothing is bound to create lifelong memories to cherish. 

True to the innocence of childhood, we are proud to say we follow a transparent supply chain, guaranteeing our farmers and textile workers fair and ethical work conditions which we oversee ourselves. We have also personally inspected all the factories in which our clothing is made to ensure our impeccable quality standards are met.

*GOTS certification restricts the use of toxic, allergenic dyes in their manufacturing processes, ensuring our clothing and accessories are safe for even the most sensitive skin, reducing our environmental impact. 

We welcome you to join us on our journey.

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